Herbert Liu

Charter & Yacht Broker

“Trusted experience. Unforgettable journeys.”

My journey in the luxury marine world began in China in the 1990s, where I built a reputation for excellence representing premier brands such as Yamaha and Mercury. In 1997, I sold my first Bayliner 1800, an early milestone that set the stage for an exceptional career in yacht sales. Since then, I have successfully brokered more than 100 vessels of all sizes, from sleek sport boats to prestigious yachts from the most respected names in yachting.
Today, I call Florida home, embracing a new essence of ocean living in one of the world’s most iconic yachting destinations. Beyond sales, I bring hands-on expertise as an experienced Yacht Captain, PADI diving instructor, and passionate watersports enthusiast. Whether gliding across the water on skis or dancing Salsa after sunset, I believe life on and around the water should be lived with style and spirit.

As I embark on this new chapter in the U.S. market, my goal is to offer clients the same level of trust, discretion, and exceptional service that defined my career in Asia. I look forward to helping buyers and sellers navigate the luxury yachting experience with confidence, ease, and my personal touch.